In her new role as head of strategy, Laura will be responsible for leading the strategy group and charting the growth and evolution of the strategy discipline at PETERMAYER. Part of her unique approach is in gathering experiential and statistical data to come up with an insight that leaps off the brief. Laura’s expertise lies in process innovation, building brand architectures and character development. “I also love pitching new business, and am excited to partner with the business development team to ramp up growth as PETERMAYER expands outside of the region.” “There’s a magic spark about Michelle Edelman that immediately captured my interest - her vision for the agency and the role she sees strategy and creativity playing to create very human business outcomes for brands,” says Laura. Throughout her 20+ year career, Laura’s client repertoire includes Pringles, Old Spice, Native, Tampax, Always, Fresh Direct, Pop Tarts, Coleman Camping, Hasbro, Crayola, Purina, French’s, Olay and Luvs diapers. Laura most recently joins from Curiosity where she served as VP of strategy for two years, helping the agency win almost every account under her leadership. We’re so excited to have her on the leadership team.” When to change the entire way you do business.
#The iconic nimble how to#
How to know when to build it yourself or bring in the experts. How to reinvent a six-decade-old iconic brand. Through the story of Target, you’ll learn: How to remain nimble in times of tremendous change.
She has a fascinating nontraditional background that spans brand strategy and innovation of new ways of thinking and working. Yet, the Target story has never been adequately presented. “Laura is also a prolific inventor of IP and IP methodologies - she’s joining the agency at exactly the right time, as we’re in the process of developing an IP model that holds up our new positioning, navigating change for brands. She’ll make a great leader for our strategic product, and our company overall,” says Michelle. “Laura is a forward-thinking, collaborative strategist who loves client relationships, great work and pitching. Nimble Activewear - Reversible Half Time Vest The ICONIC Exclusive - Coats & Jackets (Black) Reversible Half-Time Vest - The ICONIC Exclusive. Laura joins the leadership team as Michelle continues to lay out her vision for the future of the agency. In addition to the ownership change, the agency appointed Matt Kuttan as chief creative officer in May. Laura brings a wealth of strategic and brand experience having held leadership positions at Curiosity, Deskey and LPK, in addition to serving as chief innovation officer for her own agency, Nontraditional.Įarlier this year the agency changed ownership, with president and chief strategy officer Michelle Edelman taking over as owner and CEO from the Mayer family. New Orleans-based advertising agency PETERMAYER announced the appointment of Laura Thomas as its new head of strategy.
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